The client
Philippe “GOTTA” Arcostanzo is a classically trained pianist who became an international DJ and producer. Today he directs the music for luxury events across the French Riviera. Monaco, Cannes, Saint-Tropez. Weddings, brand events, yacht parties. Twenty years of it, over 200 events a year.
And here’s the thing about his business: nobody hires “an event music agency.” They hire GOTTA. He’s the textbook founder-led brand. The website had one job, and that job was him.
The problem
Philippe had drafts. Good raw material, real passion, twenty years of stories. But the ideas arrived bigger than the words. English isn’t his first language, and the drafts read like it.
So the risk was obvious. A man who sells refinement, represented online by copy that wasn’t refined.
What I did
Words first. I took his drafts, broke them apart, and rebuilt them into a structure that makes sense to someone landing on the site cold. Where his ideas needed clearer English, I wrote it. Shorter, sharper, still him.
The design came from me, from zero. The visuals, the movement of the videos, the way his story and his services unfold as you scroll. My process was simple: he told me what he does and who he does it for, showed me the competitor sites whose look he liked, and I built from there.
Where it landed
A site that finally matches the nights he creates. The positioning frames what he actually sells, music direction at couture level, not a DJ booking. And his real numbers do the talking now:
When clients buy you, the site has to show you. His does now. See it live at eventsbygotta.com.