Lead with their problem.
Visitors show up with something on their mind. Name it in the biggest words on the page.
from “What does she actually do?”See your site through a stranger's eyes.
Send me your URL. I go through your site on camera, mark up what a stranger trips over, and tell you the one fix I'd make first. Free.
NOW PLAYING · 01 · 9:07
Is this blog good for SEO?
Shawn Kwek · web designer
THE NOTE Go niche: say who you help, where, and on what platform.
Is this you?
- People visit your site, and nobody gets in touch.
- You've looked at your homepage so long you can't see it anymore.
- Friends say it looks great. Nothing changes.
A fresh pair of eyes spots in minutes what you stopped seeing months ago. That's what a Sound Check is for.
WHAT I LOOK FOR real frames from the episodes.
What makes a site actually work.
Put your proof up top.
Logos, reviews, the work you're proudest of. If it sits at the bottom, most people never see it.
from “Netflix and the BBC are at the bottom”
Say who it's for.
The more specific you get about who you help and where, the easier you are to find, and to pick.
from “Is this blog good for SEO?”
Say it in one plain line.
If a stranger reads your headline and can't tell what you sell, they leave. The shorter the line, the stronger it gets.
from “Rolling back AI copy”Then I tell you the one fix I'd make first. Sometimes that's a project with me. Sometimes it's a ten-minute thing you do yourself.
Send me your site.
Give me your URL. I'll go through your site and record what I think, as someone who's been designing websites for over 20 years.
WHAT YOU GET
- A recorded video of my review of your site.
- My first impression, as someone landing on it for the first time.
- How a visitor takes in the page, and where they lose the thread.
- The one fix I'd make first.
Some end up on my YouTube channel, with your OK.
Got it. Your Sound Check is in the queue. Watch your inbox.A few days, tops. It comes from michael@webodew.com.