Let your happiest customers do the selling.
Your customer on camera, in their own words, on your site. Proof you can't make about yourself.
For B2B software, consultants and service businesses with happy customers and no proof.
Your best story isn't yours to tell.
Your customers carry stories you could never write about yourself. One conversation gets them on camera. Everything below is that conversation, cut to fit your site and everywhere your buyers look.
conversation
The full story in your customer's words. Cold open on their strongest line, then who they are, what was broken, what changed. This is the one that closes deals.
Not a Google Doc. A finished page on your domain. The first hundred words answer the question a buyer would actually type. Then the story, in your customer's words, with the video embedded and the quotes placed. Underneath, the structured data that tells Google and AI tools exactly who said what about whom. This is the piece that gets repeated.
One line, one name, one title. Pricing page, proposal, email signature, the P.S. of your next cold email.
Call her without hesitation. Her support can be as small or as large as you need it to be.
An eight-slide carousel that tells the story, cut from the same conversation. A PDF for LinkedIn, image slides for Instagram. Post it as-is or under your own words. A month of proof without writing a thing.
The two most convincing moments, 30 seconds each, captions burned in. Vertical for LinkedIn and Instagram, horizontal for your homepage and ads. Proof before anyone scrolls.
Two examples. Both live.
Made for two clients and published on their sites. Click through.
John Kett, Assistant Principal at Seoul Foreign School, on what changed once four school sections started speaking the same language about support.
Every time I had a conversation, it felt like getting just gold.
Tomoo Okubo, UNICEF, on going from nervous in meetings to running four-week workshops.
I wanted to fail in a safe space, try new things that were too risky to do at work.
You make the intro. That's the whole job.
We pick the customer and the story.
I write the intro email. 30 minutes on Zoom. No script.
Video, case study, clips, carousel, pull quote. One round of changes.
That case study has been on your list for a year.
You know your customers would say good things. Then it sits there. Usually for one of these reasons.
So you wait for the perfect moment. There isn't one.
Booking, prepping, keeping it fun. That's a job.
Then it sits on a drive for three months.
The fix: you make one intro. I do everything after it.
The people who already said yes.
She's the one who started calling me her web guy.
A video guy on someone else's video work.
He inspires those he works with to think big, to push boundaries and to get to the heart of the story they are trying to tell.
Mike Miello, Webodew. I run every interview myself.
One fixed price.
One customer. One interview. Everything above, live on your site in two weeks.
The math is short. It has to tip one deal. After that it sits on your site for years, working on every buyer who checks you out before they call.
Small print, Mike style: Fixed price. The number won't move after we shake on it. Buy these pieces separately (videographer, writer, editor, web person) and you'll spend three times this before you've got half of it.
Still unsure?
Do I have to ask my customer for a favor?
No. You forward one email I write for you. I do the asking, the scheduling, and the reassuring. Nobody's grovelling.
What if my customer says no?
Rare when the intro is warm. If they pass, we build it around your next happiest customer. You're not paying for a maybe.
Do I need to be on camera?
No. That's the whole point. Your customer is on screen. You stay off it.
Will this get me into ChatGPT?
No single page guarantees that, and anyone who promises it is selling something. What I can tell you: case studies with real names and real results are exactly the pages these tools pull from, yours gets built for that, and I check before and after so you're not guessing. Want to show up for your whole category? That's the AI Visibility → package.
What if the results are confidential?
We can anonymize the numbers and keep the story. A good interview pulls out the value without exposing what you can't share.
Where are you, and does it matter?
Paris. It doesn't. Every one of these was filmed remotely. Abidjan. Seoul. UNICEF. I work to your timezone for calls.
Your best customer is one email away.
Send me their name. I'll handle the rest.