Go read your About page right now. Out loud. I’ll wait.
If it opens with “Founded in 2014, we are a team of dedicated professionals committed to excellence,” close the tab and let’s fix it. Because that page is doing the opposite of its job.
The About page is the one place on your site where someone goes specifically to figure out if they like you. They’ve seen what you do. Now they want to know who they’d be handing money and trust to.
And most About pages answer that question with a company timeline and a stock photo of people in matching sweaters.
People buy from people
I’ve said this until my family is sick of hearing it. Nobody buys from a website. They buy from a human they believe will actually show up and do what they promised.
That belief is trust. And trust isn’t built by listing your values in a tidy grid under a soft gradient. It’s built by evidence that a real person is behind the work.
Your About page is where that evidence either exists or it doesn’t.
Most About pages are forgettable for one reason
They’re written in third person about a company instead of first person about a human.
“Webodew helps businesses grow their online presence” is a sentence nobody finishes reading. “I’m Mike. I’m from Atlanta, I’ve lived in France since 2006, and I’ve spent fourteen years building websites for people who are brilliant at their work and terrible at talking about it” is a sentence that makes you keep going.
Same information, basically. One is a brochure. One is a person.
The brochure version feels safer. That’s the trap. Safe reads as invisible.
And it’s not just people reading that page anymore. When someone asks ChatGPT about you, your About page is one of the first things it checks to figure out if you’re legit. A vague third-person page gives it nothing to work with. That’s a big part of why your founder story matters for AI visibility.
The 90-second founder video
Here’s the move almost nobody makes, and it’s the one I’d push you toward first.
Put a 90-second video of yourself on your About page. Just you, talking. Why you do this, who you do it for, what you believe about the work.
Why video? Because it carries everything text can’t. Your voice. The pause before you say the thing you actually care about. The half-smile. That’s the human signal, and it’s the one thing AI can’t fake. A model can write your bio. It cannot be you on camera.
I work with founders who’ll spend three weeks arguing over a headline and then put zero seconds into showing up as a person on their own site. David Beckett, a TEDx coach I built a site for, gets this in his bones because presenting is literally his craft. Most people don’t. They hide behind the logo and wonder why the page feels cold.
A founder video is the warmest thing you can put on a cold page.
Say the thing you think is too small to mention
The detail you’re tempted to leave off is usually the one that lands. I’m from Atlanta, I’ve lived in France since 2006, and I still trip over my French at the boulangerie. None of that is “professional.” All of it makes me a person instead of a vendor.
So put one true, slightly-too-human thing on your About page. The town you’re from. The reason you started. The thing about your industry that quietly drives you nuts. People don’t remember your credentials. They remember the detail that made you real.
Rewrite the first line of your About page in first person, add the detail you almost left out, and put your face on the page. That's the whole assignment.
What your About page should actually do
Tell me who you are like a human. Show me your face and let me hear your voice. Say the specific, slightly-too-honest thing that a faceless company never would.
That’s it. Drop the founding date. Keep the person.
Mine is right here if you want to see what that looks like. Fair warning, there’s tennis.
If your About page reads like a press release, good news: it’s the easiest high-trust page on your site to fix. A single honest interview, turned into 90 seconds of you actually talking, will do more for trust than anything else on your site.
So go rewrite that first line. Then go press record.
Let’s go.
FAQ
Should my About page be in first person or third person? First person, unless you’re a big company where nobody expects a single human voice. If you’re a founder, a consultant, or a small team, “I” and “we” win. Third person reads like a press release about someone you’ve never met.
What should a founder video actually say? Three things. Why you do this work, who you do it for, and what you believe about it that others in your space don’t. Ninety seconds is plenty. Don’t script it word for word, just talk the way you’d explain it to a friend.
How long should an About page be? Long enough to be specific, short enough that someone actually finishes it. A clear first-person intro, one or two real details, your face, and proof you do good work. If a section could be on any competitor’s page, cut it.
Does my About page matter for SEO and AI visibility? Yes, more than most people think. It’s a page where search engines and AI tools verify who you are, who you help, and whether real humans trust you. A clear, specific About page in plain language gives them something to quote. A vague one gets skipped.
Keep reading
- ChatGPT doesn’t know you exist. Your founder story can fix that
- The one thing AI can’t fake is you
- Your best marketing is already talking about you
Want the video without the awkward DIY part? That’s what I make for founders.